I shot my first fragrance campaign!
There aren't any words that can express how excited I was when I got the call from Bahari.
“A fragrance?? I asked?
“You need an ad campaign?” I asked?
I was over the moon because ever since I became a full-time photographer I would drool over magazine ads displaying different fragrances and colognes and I would marvel at how awesome the photography was. So, to now have an opportunity to photograph my own was mind-blowing. I was happy that Bahari was continuing to push the envelope and produce more incredible products for fans of the brand.
With two incredible models as part of my arsenal, the team and I created images against a romantic and irresistible background. The lighting was perfect, hair and makeup were on point and the team, as always, worked seamlessly to get the job done. What was even better was the chemistry between our models. They were uber professional but followed direction to the letter. This was obviously not their first time working together and by jumping from frame to frame, that very same chemistry carried over every time.
I styled, photographed and directed both the still images and video needed for this campaign. Something I’m trying to do more of. Please enjoy.
WATCH THE BEHIND THE SCENES VIDEO
(and be sure to subscribe to my page for more behind the scenes)
Modern Strong: Military Editorial
Photography + Creative Direction: Scharad Lightbourne
MUA: Natalie Black
Styling: Cara Nelson // A Creative Cliche
Model: Crystal Alexander
Photography Assistant: Dezmond Ardis
Season 10 from Bahari photographed by Scharad Lightbourne
Season 10 from Bahari Bahamas was a very hard campaign to produce. Designs were redrawn and fabric samples tested multiple times. Being the brands chief photographer, I get a first hand preview before it hits the market. The brands CEO trusts my input (sometimes) and values the feedback that he gets from me. My first response after seeing final samples were, "this is the most mature collection from Bahari yet and I know people are going to love it, its a step in the right direction. " Their newest collection has been a long time coming and shows tremendous growth from the brand.
In planning the campaign photoshoot, there were certain elements that always play an important role in the success of the images. The right team had to have been assembled, the right cast and most importantly the right location. Bahari always seems to discover or use its resources to secure pretty mazing location on the island and this one was no different. our scenic view of beautiful blue Bahamian waters, modern architecture and textured backgrounds gave me all the inspiration I needed to put the mood board together. Once approved, I eagerly awaited shoot day.
My team and I worked consistency throughout the day using the sun to our advantage, and fully making use of the property. Along with the YNGDGRTS team, everything ran smoothly and with great ease from location to location. Shooting in direct sunlight is no joke but I was able to use modifiers, a fan and a powerful strobe to achieve the looks the client approved. See some of the images from the campaign below along with the cinematic shoot video below and do enjoy responsibly.
...until the next post! See you guys again and thanks for reading.
Photography: Scharad Lightbourne
MUA: Erinn Treco
Hair Stylist: Jameelah Thompson
Styling: ProductJoint
Video: Ashley Whitney
Photo Assistants: Kenzi Thompson // Jayden Mcintosh
SEE THE COLLECTION
SEE THE CINEMATIC VIDEO
Courtney Spears. Portraits of a Ballerina
Courtney Spears is an accomplished dancer and ballerina with Bahamian roots with a diverse portfolio that makes her a very recognized figure in her field. There are Bahamians all over the world like Courtney who are doing some pretty amazing things, so when Courtney and I first met, we knew we would be doing some work together. I wanted to capture unconventional portraits of this incredible ballerina. We planned the entire shoot over a few days and I wanted to keep things simple as I always do but in this case, I wanted a bit more in terms of the creative direction. I enlisted the help of designer Ria Georgina to make a dramatic tulle skirt for my ballerina to wear and that was a creative process indeed from choosing the right colour to length and fullness of the skirt.
It took me a minute to decide on where I would shoot Courtney and I mulled over this for days. I didn't want studio shots and the locations I'd scouted prior to just weren't giving me the character I needed. Until...I decided to go back to one of those very same locations, the Potters Cay Dock. I walked around some more and found a space that I couldn't believe I missed. So I took some photos and went back home to finish my shot list.
On the day of the shoot, I met Courtney at the studio of Sarsha Lepeche (MUA) where she applied a dramatic look to her face. My team met me at the location and we shot effortless looks of Courtney moving and contorting her body like it was painted on a canvas. The location of course completely opposed her movements and femininity and the team loved it. Please enjoy the images responsibly.
Photography + Styling: Scharad Lightbourne
MUA: Makeup by Sarsha Lepeche
Grips: Gary Martin, Martin Gray // Video: Ashley Whitney
SEE COURTNEY IN MOTION
Braneka Bassett photographs with Bahamian photographer Scharad Lightbourne
Braneka Bassett, a former Miss Bahamas was flying into Nassau and contacted me asking if I wanted to shoot. Braneka, being local to LA, I knew this was the perfect opportunity to work together. We had tried so many times to collaborate but due to equally busy schedules, we never got the chance until now.
"Sure!" was my response of course and I spoke to Braneka about what type of look we could shoot because we only had a few hours with her! She even had a location secured before flying in and she told me that I'd love it; a house on Lake Cunningham.
With literally an hour before sunset, an incredible suit from Beach Bunny Swimwear, and a few simple Aldo accessories, the team and I captured Braneka doing what she does best and effortlessly at that! We got great frames and everyone was excited to shoot with this Bahamian beauty.
Photography + Styling: Scharad Lightbourne
MUA: Antonya Jenoure // Hair: Kelly Pinder
Grips: Malik Smith + Kenzi Thompson + Tariq Cartwright
WATCH THE FILM BELOW
Filmed by Tony Williams, Directed by Scharad Lightbourne
"Market Value" Editorial photographed in Kensington Market, Toronto
While I was in Toronto earlier this year, I planned to shoot something, anything, anywhere in the city. The city is a breeding ground for creative ideas especially photography and on my 2nd trip there in 3 years, there was no question that I'd want to shoot in the Kensington Market area.
I called stylist Aziza Brown who immediately agreed to work with me again and when I told her where I wanted to shoot, she instantly came up with the style direction for the clothing. We just needed to put a team together and with the help of MORGAN Model Management, we sourced unique and diverse talents for the shoot. The final piece of the puzzle was MUA (makeup artist) Senita Rodrigues whose work I admired for awhile and I contacted her to work together and she was friendly and very open to my ideas.
On shoot day, we started about 8am that morning, using a parking garage as HQ, yes a parking garage! It was central to everything and we had covering so we made it work. The models were troopers changing in and out of looks and I actually scouted the market from high above.
Kensington was an incredible area, bustling with people, vendors, sights and sounds who all seemingly ignored the fact that I was photographing two unique and diverse models in the street, against doorways, in between stalls and up against walls. I was everywhere and loving the energy the market seemed to throw right back at me.
Check out the gallery below.
Photographer: Scharad Lightbourne
MUA: Senita Rodrigues
Stylist: Aziza Brown
Clothing Designer: Print Vintage
Shoe Retailer: Heel Boy
Models: Shakhira & Nadia Blackwood