Fashion, People Scharad Lightbourne Fashion, People Scharad Lightbourne

Naomi Campbell Inspired Fashion Shoot

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Georgie and I worked together a lot in 2020 and coming up on the last shoot of the year, she wanted to do something exciting and epic. We searched the internet for days trying to find inspiration when she came across a photo that supermodel Naomi Campbell had posted. The image itself was very controversial because of what she spoke about. She received many negative comments due to the subject matter, but I loved the dress for me. Georgie loved the dress, and she told me she wanted to have it made and do a shoot somewhere in the now-infamous "dress."

Naomi Campbell photographed by Ethan James Green

Naomi Campbell photographed by Ethan James Green

So firstly, I am NOT a morning person but I told Georgie because of the nature of the dress, morning light would be incredible. We set call time for 6 am and my team and I drove to the location waiting on the arrival of our model.

Georgie showed up a few mins later and we all walked over to a beach where there was an amazing rock structure that I would put the model against. It would be the perfect backdrop to juxtapose her against.

I used a one-light setup, probing my Godox AD600 pro with a Glow beauty dish on a light stand to illuminate the model. I could have easily used natural light but I wanted more contrasting and “punchy” lighting.

Georgie hit pose after pose with the waves crashing behind her. She climbed the rocks, lay on the rocks and shed any fear she had of heights to get great shots again, and again, and again!

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Check out this behind the scenes photo of our location and what it looked like shooting this upcoming talent. Please view the gallery below and enjoy. Drop a few comments or questions in the section following this article.

Be creative!

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Fashion, Lifestyle, Beauty Scharad Lightbourne Fashion, Lifestyle, Beauty Scharad Lightbourne

Bahari Season 14 Swimwear Campaign

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In 2014, I got an email from a new clothing brand based out of a small kiosk in Circle Mall Freeport. As with all my first-time clients, I was excited and intrigued by how this company would make a mark, or if they even would, in a then void-market for ready-to-wear Bahamian clothing. Four years, 11 Campaign Shoots, 14 Collections and 3 Stores Later; Bahari is now the country's Premiere Clothing brand. Needless to say, the pressure was on for The Season 14 Swimwear Campaign.

Anytime I shoot for Bahari, it's always a large production with many different moving parts. A production that requires a few weeks of planning and production. A location has to be found, models sourced and a style team put together. These photoshoots last 8-12 hours easily and require dedication, creativity and the will to push through until the very last shot is taken. Mentally and physically, its taxing on my team and I but the results are great.

The models were a strong lineup, diverse in size and skin tones and we were excited after seeing the sample suits that mixed with an incredibly scenic background, the shoot would be nothing short of amazing. The team was stacked, the pieces had arrived and the models were excited, certainly for a call time of 8 am, which was not so bad compared to photoshoots I'd done before with much earlier call times. The weather was proving to be perfect and the style team got to work putting the girls' faces and hair together while styling fitted the girls and accessorized them.

We shot non-stop, on a marathon of locations and spaces, poses and sessions with both still and film cameras. The team literally felt like they were on fire. We were moving constantly, changing our looks, models, suits, scenes, etc...We even made a joke because it rained twice that day and we felt it was God's way of cooling us down before we overheated.

At the end of a long day, we were exhausted but happy and feeling satisfied that this would be the best Bahari shoot to date. Please enjoy the images and the official promo video below.

Photography: Scharad Lightbourne | Video: Ashley Whitney | Styling: Cardell McClam

Hair: DC Trends | MUAs: Glamourholics + Makeup by Char

Grips: Tariq Cartwright, Seven Thomas, Rayandra Nairn

BTS Video + Pics: Tyreke Butler

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Creative, Lifestyle, People, Fashion Scharad Lightbourne Creative, Lifestyle, People, Fashion Scharad Lightbourne

Bahamian pop artist Keeya shoots new visuals for "Hella Good" single

Keeya and her team met with me a few weeks back communicating that they needed "sexy, fun and hype" images for the artist's new single titled "Hella' Good." We were sitting in Starbucks and upon hearing the song, I was amped and ready to go! I loved the track, especially the lyrics and immediately, I began to visualize the images in my head.

Her energy and artsy demeanor meant that I'd have a creative range with the set and images, plus knowing I'd work with my good friend and stylist, Lavonne Alexis of ShoptheCC meant that the wardrobe would be pin-point creative!

Popop Studios, Nassau, The Bahamas, was the perfect canvas to which we'd shoot Keeya and using props like inflatable flamingos (Luxury Floats Bahamas), tea party sets (The Tea Room) and a simple mattress meant that we'd have a storyboard fitting to the song lyrics. Keeya's edgy look only added to each frame and with a monster team, we banged out look after look like it were frames from an action movie.

WATCH THE BEHIND THE SCENES VIDEO!

LISTEN TO "HELLA GOOD" by KEEYA

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Fashion, People Scharad Lightbourne Fashion, People Scharad Lightbourne

"Twinning" with models Shyloh + Abeba

While I visited NYC this past fall for a photography workshop, I decided to shoot during my stay so I put out a few castings on social media to see if I'd get some attention. Bahamian born model Shyloh reached out to me and said that she'd love to shoot while I was there. I completely forgot that she lived in New York! She also mentioned that her roommate Abeba, modeled as well and when I saw photos, I immediately got excited.

I decided to shoot them both using a "twin-like" theme where the looks would be matching, mimicked styles and looking at them both together, I thought it would be great because they looked very similar but oddly they had no relation to each other.

The day of was great, I met up with fellow colleagues Herman (DC) and Tamara (NJ) and found a great studio down on 36th street which had an amazing space and I was able to book them at a reasonable price. These beautiful women put everything together, from head to toe and being seasoned models, they knew where to shop and how to prepare for a studio session. They even did their own hair and makeup! 

Shyloh and Abeba were nothing short of incredible to shoot, with little to no direction, they both ROCKED the set. If they weren't spinning, they were jumping, dancing and embracing one another stopping in between to hold fierce looks long enough for me to find my sweet spots and frames. A photographer's dream! 

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Creative, Beauty Scharad Lightbourne Creative, Beauty Scharad Lightbourne

Eve

I was nervous about this concept…at first. I wondered if I would go too far in getting a message across and if people wouldn’t relate or grasp what I was trying to say as a photographer. As a child I’d always seen the portrayal of “Eve” as a beautiful Caucasian woman so my imagination got the best of me and I decided to go against all the imagery I had previously seen in any biblical illustration. 

I wanted to stay clean, within my style, conceptualizing elements that would add to my overall canvas. If Eve were a black woman, what would she look like? Would she be tall, short, skinny or fat? Would her hair be natural, straight, up or down? How would I show her creation, her temptation, her becoming more aware of herself and body? 

To do this I put together a group of talented and visionary people in the industry that I felt would carry this concept like it was their own. Creative director, David Rolle pieced the looks together for Eve, orchestrating hair and makeup to follow.MUA, Mandisa Kerr worked her magic brush craftily added the right accents and contours to our models face. Hair stylist, Jameelah Thompson along with her assistant Lovena Magloire created amazing crowns of hair to place on our model that fit the theme. 

As expected finding a model to play the role of Eve had its challenges. Because of the reptilian element, many models were skeptical about the representation or meaning behind a very recognizable prop. Selvinique Wright however was down the second I was finished explaining the concept to her. She was in and that was all. On set she moved her body and shaped her poses into works of soft and sultry sentences allowing David to form her into the character “Eve.”

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Fashion Scharad Lightbourne Fashion Scharad Lightbourne

"Ha it Go," Ghetto Fashion editorial

This had been for a very long time, just a concept in my head. For years, I found myself fascinated with ghetto fashion, slang, style, and everything else in between. As a photographer, it served as a visual playground and the speech would amaze me. Looking back I realized how much the ghetto influenced my work. Its bold, vibrant and full of energy. The slang is hard, lyrical and edgy. Every part of the world has a term for its urban areas; hood, ghetto, slum translated to the people being termed “trick, hood rat, thug, gangster, jungaless (jun-ga-less) harajuku, redneck etc… Everyone can relate to these terms. 

For me, the goal was translating this into art, fashion and photography. How do I relate this to a culture I was raised in? What things should I highlight, what do I title it? What do I focus on? For years I just kept the thought locked up. Then I decided to plan and execute. I did tons of research, driving through the ghettos of New Providence, observing the natives and watching their tendencies and it only made me even more hungry to get this shoot going. Sometime had passed and I only became more hesitant to shoot here where I lived. Crime was definitely a factor so again, I put this idea on hold. Until one day, I picked up the phone and called model Tomii Culmer, I told her the idea and she immediately gave me a resounding “YES!” 

Now, Tomii lived in Freeport, the city of one of the out islands in The Bahamas but I was ok with that. I sourced the entire team who conveniently lived in Freeport. It was an opportunity to work with other talented people. Ashley, Gail, Navie, Alfred, Monette all agreed to come on board as team players to make the shoot happen. For weeks we planned and needed one more piece of the puzzle…a stylist. 

Now I’d just shot fashion stylist Lavonne Alexis for her blog and I thought to pitch the idea to her. Lavonne jumped up with excited, almost catapulting herself out her living room couch. She loved the concept and she ran with it, sourcing pieces from local stores like Diva’s Body language, Fashion Ova Style, Shop the CC and Stiletto Shoe Loft, she came up with some incredible looks for Tomii all matching the ghetto lifestyle theme. 

Freeport was amazing! We shot around different settlements like Pinder’s Point, Hawksbill and Pioneer’s Way. With Assistance from photographer Alfred Anderson and Tomii’s BF GeeJay Cox, the team worked masterfully to create true works of art with each look. Albeit experiencing some conflict with a few residents, we pushed through a 2 day, almost 16 hour set and we made magic!  

Credits Model: Tomii Culmer 

Styling: LaVonne Alexis 

MUA: Gail McIntosh 

Hair: Gifted Handsz 

Nails: Monette Newbold 

Assisted by: Alfred Anderson, GeeJay Cox

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